Statement of Values

As a Visual Communicator I recognize my role in society. My decisions affect the well-being of individuals inside and outside my practice, today and tomorrow.

Therefore:

• I will design and communicate with loyalty and care, and will not advance my personal interests at the expense of society.
• I will understand and uphold, in letter and spirit, the regulations and contracts governing my conduct and that of my practice.
• I will refrain from corruption, unfair competition, or practices harmful to society.
• I will protect the human rights and dignity of all people affected by my practice, and I will oppose discrimination and exploitation.
• I will protect the right of future generations to advance their standard of living and enjoy a healthy planet.
• I will report the performance and risks of my practice accurately and honestly.
• I will invest in developing myself and others, helping visual communication continue to advance and create sustainable and inclusive wellbeing.
• I recognize that my behavior must set an example of integrity, trust and esteem from those I serve.
• I will remain accountable to my peers and to society for my actions.